Ala Moana Center to ring in 'Year of the Snake'
Ala Moana Center is planning a host of events to celebrate the Lunar New Year at the end of January.
The world’s largest open-air shopping center, located in Honolulu, is welcoming visitors with a variety of family-friendly activities and cultural performances to usher in the “Year of the Snake” from Jan. 29 to Feb. 2. Ala Moana will host lion dancing, pole jumping, Chinese calligraphy demonstrations, and more. The center’s lucky wishing wall will also return for the second year giving shoppers an opportunity to commemorate the new year by writing a wish for prosperity and good fortune.
[READ MORE: New tenants planned for Hawaii’s largest mall]
Ala Moana’s 2025 Lunar New Year Celebration will include the following:
Lunar New Year Gift-With-Purchase
From Jan. 29 – Feb. 2, shoppers can receive a limited-edition Year of the Snake boat tote and bandana, and Ala Moana Center gift card reward of up to $100 in a lai see (red envelopes). The Lunar New Year gift-with-purchase options include:
- Spend $500 and receive a Year of the Snake boat tote, bandana, and a $50 Ala Moana Center gift card.
- Spend $1,000 and receive a Year of the Snake boat tote, bandana, and a $100 Ala Moana Center gift card.
The gift-with-purchase is redeemable at Guest Services and receipts must be dated and redeemed between Jan. 29 – Feb. 2, 2025. The actual Ala Moana store receipt will be required and no more than five individual receipts per store will be accepted. Guests are limited to one gift per person, while supplies last and must be 18 years of age or older. Other restrictions apply.
Lunar New Year Wishing Wall
Shoppers are invited to commemorate the new year by leaving their special messages of hope, health, and happiness on Ala Moana’s Lunar New Year Wishing Wall. The display will be available from Jan. 18 – Feb. 2 and located on Mall Level 2, Center Court between Chanel and Louis Vuitton.
Lunar New Year Store Offers
For a limited time, select retailers at Ala Moana will be offering exclusive Lunar New Year products and promotions, including Big Island Candies, Golden Goose, Happy Wahine, Honolulu Cookie Company, Hublot, K. Minamoto, Macy’s, Montblanc, Swatch, and T&C Surf Designs.
Lunar New Year Event Schedule
To ring in the Year of the Snake, Ala Moana will offer an array of cultural experiences to celebrate Lunar New Year. Shoppers can enjoy performances and activities designed to usher in good fortune and prosperity. The following events will take place on Saturday, Feb. 1:
Saturday, Feb. 1
11 – 11:30 a.m. Kickoff ceremony at Centerstage
12 – 2:30 p.m. Center-wide lion dance
Enjoy the sights and sounds of more than 20 lions spreading good luck and collecting lai see from various stores and restaurants throughout Ala Moana. More than 100 stores will be participating, including ALOHA Collection, Apple, Barnes & Noble, Cartier, Chanel, Dior, Foodland Farms, Hublot, LexBreezy Hawaii, Local Motion, Lucky Strike Social, Lululemon, macy’s, MANAOLA Hawaiʻi, Neiman Marcus, Nordstrom, Sephora, Tanoa, and more.
2:30 – 4:30 p.m. Chinese calligraphy demonstrations at Ewa Wing Stage
Meet master calligrapher, Ina Chang, and receive a complimentary, hand-lettered good luck fortune. The event is first come, first served.
3 – 3:30 p.m. Cultural demonstrations at Centerstage
Enjoy the sights and sounds of a Chinese lion table dance, storytelling, and a traditional drumming demonstration.
5 – 5:45 p.m. Pole jumping at Centerstage
Anchored by Bloomingdale’s, Neiman Marcus, Nordstrom, Macy’s, and Target, Ala Moana is home to a diverse collection of more than 350 stores and restaurants. The 2.4 million sq. ft. of retail space attracts 53 million shopping visits each year.
