Ahold Delhaize USA offering on-demand delivery via DoorDash
The U.S. subsidiary of Dutch supermarket conglomerate Ahold Delhaize is making omnichannel delivery available across all banners.
DoorDash will provide on-demand delivery from Ahold Delhaize USA’s Food Lion, Hannaford, Giant Food, The Giant Company and Stop & Shop locations. Delivery from DoorDash is expected to be available to customers of all brands by March 2024.
DoorDash delivery is already live for most customers of Giant Company, Hannaford, and Stop & Shop. Food Lion will pilot with DoorDash in February and expects to launch in its markets in March.
All participating Ahold Delhaize USA stores will also be available on DashPass, DoorDash’s membership program that offers members $0 delivery fee, reduced service fees and member-only benefits on eligible orders.
Ahold Delhaize USA has an existing online delivery partnership with Instacart, including an instant essentials delivery program. In December 2023, the grocery conglomerate sold FreshDirect, a New York-based e-commerce platform enabling customer grocery ordering, from picking through packing to last mile delivery, to ultrafast delivery provider Getir.
"As leading omnichannel grocery retailers in their markets, Ahold Delhaize USA brands are focused on providing fast and convenient grocery delivery for customers. The addition of DoorDash as a marketplace partner for our companies is very exciting," said JJ Fleeman, CEO, Ahold Delhaize USA. "The speed and ease of DoorDash and its strong reputation for providing great customer service aligns with the priorities of each of our local brands. We look forward to delivering this new option for customers of our local brands – as well as new customers through DoorDash – and leveraging this partnership to enable our brands as they continue to drive omnichannel growth."
"From day one DoorDash has been focused on creating opportunities for our merchant partners to compete, succeed, and flourish in every environment," said Tony Xu, CEO and co-founder at DoorDash. "We’re excited to partner with Ahold Delhaize USA brands to support the growth of their digital channels and help them engage consumers in new ways. As consumers’ favorite local commerce platform, we look forward to expanding our East Coast selection and giving consumers more access to everything in their neighborhoods, including groceries, retail, flowers, food, and more."
Ahold Delhaize USA, a division of Zaandam, Netherlands-based Ahold Delhaize, operates more than 2,000 stores across 23 states under the Food Lion, Giant Food, The Giant Co., Hannaford and Stop & Shop banners.