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05/20/2021

Aeropostale parent offers ‘buy now, pay later’ at four banners

Dan Berthiaume
Senior Editor, Technology
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Shoppers at several well-known retail brands can now make flexible online payments in four interest-free installments.

Global brand development company Authentic Brands Group (ABG) and its partner Sparc Group, a venture backed by Simon Property Group, are rolling out “Pay in 4” services from global retail bank, payments and shopping service Klarna at the e-commerce sites of Aéropostale, Nautica, Nine West, and Brooks Brothers. Customers can now shop online at those four retailers with Klarna’s four interest-free installments.

As the partnership rolls out, Klarna’s flexible “buy now pay later” services will become available across the e-commerce sites of all ABG and Sparc’s 30-plus brands. The portfolio includes retailers such as Eddie Bauer, Lucky Brand, and Forever 21.

“With a strategic emphasis on digital innovation and customer satisfaction, ABG continues to seek partnerships that power our e-commerce sites with the best possible shopping experience for our customers,” said Adam Kronengold, chief digital officer, ABG. “Through this exclusive partnership with Klarna, we are delivering on our commitment to strengthen ABG’s e-commerce platform, broaden our consumer audience base, and attract new shoppers to our brands.”

"Our partnership with Klarna provides access to payment options we know our shoppers want to see and has resulted in a significant uptick in average order value,” said Mike Dupuis, chief digital officer, Sparc Group. 

“As the shift to a full omnichannel experience continues to accelerate, brands must meet new consumer shopping expectations with technologies that offer more flexibility and convenience,” said David Sykes, head of U.S. and Canada at Klarna. “Klarna is extremely excited to partner with ABG and Sparc and enable their portfolio of brands to reach new audiences and gain greater exposure through the Klarna app.”