Abercrombie teams with famed workout studio Barry’s
Abercrombie & Fitch Co. is diving deeper into activewear through a partnership with high-intensity workout studio Barry’s, a pioneer in the boutique fitness movement.
The apparel retailer said its namesake brand’s activewear brand, YPB (Your Personal Best), is collaborating with Barry’s on a multi-season collection designed to move “seamlessly from workouts to life beyond the studio.” Called YPB by Abercrombie x Barry’s, the line will be available beginning Oct. 1 at abercrombie.com and in select Abercrombie stores, followed by barrys.com and 75 Barry’s locations globally on Oct. 15.
Featuring performance fabrics, studio-ready silhouettes and functional layers, the collection includes six styles for men and 12 styles for women. Barry’s instructors provided fit design input into the collection, which was also inspired by Barry’s signature Red Room, the red-lit studio where workout classes are held.
The partnership includes a series of in-person activations designed to integrate YPB directly into the Barry’s community. The line will serve as the first official sponsor of Barry’s newly launched mobile studio, partnering on a pop-up experience in Austin, Texas, on Oct. 2 - 3, coinciding PBS TV live music show Austin City Limits.
The experience will move to New York City, where YPB by Abercrombie x Barry’s will take over Barry’s NoHo studio from Oct. 9 - 11.
Barry’s was launched in 1998 in Los Angeles. The company has more than 100 studios across 19 countries, plus a digital offering, Barry’s X.
"At Abercrombie, we’re focused on outfitting our customers for every part of their lives, including the moments when they’re moving, training and feeling their best,” said Corey Robinson, brand president of Abercrombie & Fitch. “Barry’s has built an incredibly engaged community around performance and connection, making this partnership a natural fit for YPB. Working directly with Barry’s instructors helped us create a collection rooted in real workout experience, with the style and versatility our customers expect from Abercrombie.”
