Abercrombie responds to arrest of its former CEO for sex trafficking
Jeffries led the brand from 1992 to 2014. Under his tenure, the brand became a mall staple with a devoted teen/young adult following. Known for its sexually-charged marketing, Abercrombie's calling card was its shirtless male models, who were featured in its quarterly catalogues, billboards, in-store graphics, shopping bags and working in its stores.
The brand was accused of being exclusionary, something that Jeffries did not deny and which led to race and sex discrimination and harassment lawsuits. As times — and fashion trends — changed and new competitiors emerged, Abercrombie fell out of fashion. Jeffries was outsted in December 2014 after 11 straight quarters of negative comparable-store sales.
Under the direction of Fran Horowitz, who was appointed CEO in 2017, Abercrombie has been transformed and now ranks as one of the best-performing retailers in its sector. The company has rebranded itself with inclusive marketing and clothes that appeal to — and fit — a variety of sizes. Its formerly dimly lit stores have also been overhauled to be lighter and brighter.
‘For close to a decade, we have successfully transformed our brands and culture into the values-driven organization we are today,” the Abercrombie spokeperson said.