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Abercrombie in exclusive online deal with Zappos

Abercrombie & Fitch is looking to expand its U.S. customer base and distribution channels through a new partnership with Zappos.

Beginning with Monday, Aug. 16, Zappos will be the apparel retailer’s exclusive U.S. e-commerce partner, starting with women’s and kids’ merchandise. In addition, Abercrombie in collaboration with Zappos is launching a footwear collection for women.

The shoe line, whose eight styles include an ankle boot, court sneaker and strappy heel, will be available only on and, with prices ranging from $99 to $199. Each footwear style is designed to coordinate with a popular Abercrombie & Fitch denim style.

To celebrate the launch of Abercrombie & Fitch on Zappos, the online retailer will spotlight the brand’s denim in its virtual Denim Shop via a two-week takeover, with Zappos’ Fit Finder tool available to help customers find their best fit.

“In our stores and across social media, they [our customers] have voiced their desire for footwear to complete their outfits – and we're thrilled to make that a reality,” said Carey Collins Krug, senior VP and head of marketing, Abercrombie & Fitch.  We design with the intention of making every day feel as exceptional as the start of a long weekend, and we're so proud to now bring that vibe to the entire outfit, head-to-toe, with our friends at Zappos," "In addition, we're excited Zappos is offering some of our most popular and in-demand products on their own seamless experience, which supports our goal of meeting our customers on the channels where they're spending their time."

Abercrombie ongoing efforts to shift to a digitally-led business model have taken hold.  In its most recent first quarter, digital sales increased 45% to $403 million, accounting for 52% of  the quarter’s total sales.

[Read More: Abercrombie & Fitch taps TikTok celebs for its first social brand]

Zappos’ partnership with Abercrombie marks the second time this year that the online merchant has entered a merchandising deal with an outside partner. In January, Zappos launched a multi-year partnership with leading mixed martial arts (MMA) organization UFC to manufacture and distribute officially-licensed UFC merchandise for men, women and youth.

"As a company that looks to provide shoes, clothing and accessories for all, we're thrilled to partner with like-minded brand Abercrombie & Fitch," said Jeff Espersen, GM, head of merchandising, Zappos, an independent subsidiary of Amazon. "We're all experiencing a wardrobe refresh, swapping our cozy comfort for more stylish pieces. By offering Abercrombie & Fitch's best-known women's denim and exclusive footwear through an immersive online shopping experience, we're looking to make this transition as fun and seamless as possible for our customers."

Abercrombie & Fitch is the namesake brand of Abercrombie & Fitch Co. and operates more than 230 stores (includes abercrombie kids) and a corporate e-commerce site globally. The company’s other banners, Hollister and Gilly Hicks, are not part of the partnership with Zappos.

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