Aaron's Company opens newest 'GenNext' store

The Aaron’s Company Inc. continues to expand its “GenNext” store initiative.

The provider of lease-to-own and retail purchase solutions’ new company-operated store in Fort Smith, Ark.,  marks the latest expansion of the GenNext program, which is designed to transform the in-store customer experience for Aaron’s customers.  So far this year, the company has converted or opened 32 GenNext stores, bringing the total to 243 company-operated GenNext stores since launching the initiative in 2018.

Aaron's GenNext stores include larger showrooms and/or re-engineered store layouts, updated signage, expanded product assortment, enhanced technology-enabled shopping and checkout. The GenNext program includes remodeling existing stores into the updated format as well as opening stores in new locations

"GenNext stores are an integral part of the Company's strategy to transform Aaron's in communities across the country," said Douglas Lindsay, CEO, The Aaron's Company. "With the opening of every new GenNext store, we continue to receive positive feedback from our customers.”

Headquartered in Atlanta, The Aaron's Company is an omnichannel provider of lease-to-own and retail purchase solutions of appliances, electronics, furniture, and other home goods across its brands, which include Aaron's, BrandsMart U.S.A. and BrandsMart Leasing. (Aaron’s acquired BrandsMart in 2022.)  It offers a direct-to-consumer lease-to-own solution through its approximately 1,260 company-operated and franchised stores in 47 states and Canada, as well as its e-commerce platform. 

BrandsMart U.S.A. operates with ten retail stores in Florida and Georgia, as well as its e-commerce platform.