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07/13/2021

7-Eleven expands mobile checkout nationally

Dan Berthiaume
Senior Editor, Technology
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7-11 mobile checkout

7-Eleven Inc. is introducing its mobile checkout contactless shopping solution to an additional 2,500 stores across the U.S.

The world’s largest convenience retailer now offers mobile checkout at more than 3,000 participating in 32 states, including Washington, D.C. Introduced at pilot stores in the Dallas market in November 2018 and initially expanded in New York City in August 2019, mobile checkout enables users of the 7-Eleven app to quickly scan items and pay for purchases without ever standing in a checkout line.

To engage in mobile checkout, customers can download or upgrade the latest version of the 7-Eleven mobile app with mobile checkout capability, register for or log into the 7Rewards loyalty program, open the app in a participating store and tap the “mobile checkout” icon on the home page.

To shop, customers scan the barcode on each product to add it to their basket. Discounts or promotions are applied automatically. Customers can make in-app payments using Apple Pay, Google Pay, a debit or credit card, or the 7-Eleven Wallet feature of the app. 

Customers confirm purchases by scanning the on-screen QR code at the confirmation station before exiting the store, or can also show it to a sales associate to confirm payment for the purchase. Some items still require cashier assistance, such as financial services and age-verified products (i.e., alcohol, tobacco, and lottery tickets). To find the closest store that offers mobile checkout, customers can tap "find a store" in the 7-Eleven app and select the mobile checkout filter.

This frictionless shopping experience is offered as a benefit of 7-Eleven's 7Rewards loyalty program, where members can earn and redeem points on product purchases and receive coupons and promotional pricing. As an incentive to try mobile checkout, for a limited time, 7-Eleven is offering 10 times the rewards points for every purchase made using the new feature in the app. 

Mobile checkout is currently available at participating stores in major U.S. markets including New York City, Boston, Baltimore, Washington D.C., Philadelphia, Chicago, Orlando, Miami, Dallas, Denver, Las Vegas, San Diego, Los Angeles, San Francisco, Portland, and Seattle. The company plans to expand mobile checkout to all U.S. stores by the end of 2022.

"After over a year of living through the pandemic, Americans have a new perception of what convenience looks like. For many, it's a contactless shopping experience without waiting in line," said 7-Eleven digital senior VP Raghu Mahadevan. "Luckily, we were already testing mobile checkout and had begun expanding 7NOW home delivery to hundreds of markets before lockdowns occurred. Now, we are accelerating the expansion of mobile checkout to ensure customers can shop at 7-Eleven the way they want to shop: safe and convenient. It's what people expect from the world's leading convenience store — we plan to exceed those expectations and take the in-store shopping experience to the next level."

Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 77,000 stores in 16 countries and regions, including nearly 16,000 in North America.