5 Star Nutrition dials up connected store experience via iPhone

Dan Berthiaume
Senior Editor, Technology
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A specialty health and wellness retailer plans to tie its store and digital channels together via a single, cloud-based platform.

5 Star Nutrition has selected the NewStore omnichannel platform to run store operations across the U.S. The company intends to deliver a connected and seamless customer experience across all channels, including brick-and-mortar, allowing shoppers to buy where, how, and when they want. Using the platform, 5 Star Nutrition will deliver connected POS, order management, inventory, fulfillment, and clienteling services in stores with associate iPhones.

In addition, 5 Star Nutrition will leverage the NewStore platform to incorporate historically store-only products into its web assortment. This precise inventory and order management will also be integral to future offerings related to subscriptions and loyalty.

“Our mission from the beginning has been to deliver outstanding results for our customers, which begins with the in-store experience,” said Drew Powell, CEO of 5 Star Nutrition and its parent Defyned Brands. “We set out to find a modern solution with a forward-looking partner to enable a true omnichannel experience for our customers and associates, and have found that in NewStore. We are excited about this partnership as well as our omnichannel growth with a reliable and performant platform as the foundation.”
“The health and wellness industry is being driven by consumers’ increasing need for easy access to products and services,” said Stephan Schambach, Founder and CEO, NewStore. “Our platform is the only choice for brands looking to exceed these expectations. 5 Star Nutrition’s associates have a lot of expert knowledge. With NewStore, they’ll have real-time product, customer, and order information at their fingertips on dedicated iPhone apps. It will help ensure they can deliver outstanding results for customers.”
5 Star Nutrition has 54 retail locations across 20 states in the U.S.