375,000-sq.-ft. of retail planned for $3 billion development north of Dallas

Al Urbanski
Real Estate Editor & Manager
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the mix frisco
The Mix will contain 20 acres of open green space.

Frisco Square in Frisco, Texas, gave valid meaning to the term “town center” when it landed the city’s Town Hall as an anchor tenant. Now a new project aims to give the fast-growing Dallas-Fort Worth suburb its Central Park.

The Mix, a $3 billion, 112-acre “progressive mixed-experience community” breaking ground this month will feature a nine-acre park in its center with an event lawn, a performance pavilion, playgrounds, and a pond.

“At the heart of The Mix will be this stunning central park. With a total of 20 acres of green open space, The Mix will offer Frisco a truly walkable community,” said the project’s head, Tim Campbell.

The community’s core will consist of 375,000-sq.-ft. of retail space, 3 million sq. ft. of residential, and 2 million sq. ft. of office. The site has access to four important local thoroughfares: The North Dallas Tollway, John Hickman Parkway, Lebanon Road, and Parkwood Boulevard.

Frisco, which holds 200,000 residents and was the fastest-growing city in the United States in 2017, owes much its rapid development to the sports industry. It has trademarked its “Sports City USA” nickname and has good basis for its authenticity.

Seven professional sports organizations—including the Dallas Cowboys and Dallas Stars—are headquartered in Frisco. This year, the PGA completed its new 600-acre headquarters campus there. And its Esports influence continues to grow with the newly established presence of Complexity Gaming’s HQ next door to the Cowboys’ World Headquarters.

The town is busy, too, building its tech industry profile. It was the second city in the U.S. to enable its traffic signal network to share traffic signal data with consumer vehicles with route direction provides Waze and Google. And it was the first city in Texas to pilot's self-driven shuttles connecting offices and residences with retail, restaurants, and other locations.

Streetlights Residential is the lead developer of the project. The Retail Connection is handling retail leasing and JLL is in charge of office and medical leasing. Torti Gallas + Partners and CallisonRTKL are the master plan architects.

“We’re designing not only to optimize how residents will experience The Mix, but also to ensure the entire Frisco community will enjoy The Mix for its high-quality shopping, urban greenspaces, and its promotion of health and wellness,” said StreetLights development VP Greg Coutant.

The Mix is planned to be completed in 2026.