2026 Top 10 Retail Center Experiences: No. 3 — Tuscan Village
(Chain Store Age ranks the most innovative shopping center experiences each year. We will be counting down the top 10 until No. 1 is revealed.)
The biggest, boldest and best-tenanted shopping center in the Boston metro sits just across Massachusetts’ northern border in New Hampshire, 35 miles from downtown.
Tuscan Village opened five years ago in Salem just off Interstate 93, and in that time has emerged as one of the nation’s most complete mixed-use communities, with 1,200 apartments, a Mass General healthcare center, and a newly-opened Whole Foods.
Its retail lineup is chock with upscale brands that draw visitations from a 40-mile circumference. Among them are Williams Sonoma, Nike, L.L.Bean, Pottery Barn, Arhaus, West Elm, The Container Store and Lovesac. Food and beverage tenants include two center-branded selections — Tuscan Market and Tuscan Kitchen — along with The Capital Grille, Sweetgreen, Shake Shack, Crumbl Cookies and Tavern in the Square.
The center’s event schedule runs seven days a week, year-round.
“We have events going on every day — music, cooking classes, cornhole and shuffleboard games,” said Tuscan Village’s director of marketing and business development Diggy Lawson. “We drew 6.6 million visitors in 2025 and we’re on a pace to hit seven million in 2026.”
Tuscan Village’s events throughout the year include its Holiday Shoppes program, concerts, car shows, and out- door movie nights to dog adoption, wellness activations, local artist showcases, and seasonal festivals. The center
engineers events on an ongoing basis to consistently drive visitation beyond standard shopping hours, encouraging guests to stay longer and return more frequently.
By partnering with local vendors, nonprofits, and community organizations, the property has become a true gathering place centered on connection, entertainment and experience — not just shopping.
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2026 Top 10 Retail Center Experiences: No. 2 — Crocker Park
2026 Top 10 Retail Center Experiences: No. 4 — American Dream
2026 Top 10 Retail Center Experiences: No. 5 — Mall of America
2026 Top 10 Retail Center Experiences: No. 6 — Blue Star Shopping Center
2026 Top 10 Retail Center Experiences: No. 7 — Eastwood Mall
2026 Top 10 Retail Center Experiences: No. 8 — Market Street - The Woodlands
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2026 Top 10 Retail Center Experiences: No. 10 — Rosedale Center
