2026 Top 10 Retail Center Experiences: No. 10 — Rosedale Center
(Chain Store Age ranks the most innovative shopping center experiences each year. We will be counting down the top 10 until No. 1 is revealed.)
Minnesota has been called “The Heart of Nordic America.”
More than 43% of the state’s population identify themselves ethnically as Norwegians, Swedes and Danes descended from the Scandinavians who settled there in the 19th Century. Rosedale Center — a million-square-foot mall situated between two highway cloverleaf exits four miles north of downtown Minneapolis — has been a prime Twin Cities shopping destination since it opened in 1969.
Seven years ago, it strengthened its bond with local shoppers with an interior re-design it calls “Scandinavian-chic.”
“It’s very different from any other mall in the market. It’s a very clean design with soft lighting, soft seating, natural wood and neutral color,” said Lisa Crain, a VP group manager of JLL, which operates and manages Rosedale Center. “Tenants want their own brands to shine, and that’s what draws them to Rosedale.”
Equally positioned between the Twin Cities of Minneapolis and St. Paul, Rosedale holds 150 retailers and restaurants, has easy freeway access and offers complimentary covered parking.
A recent multi-million-dollar expansion to the tenant list included an 82,000-sq.-ft. flagship Dick’s Sporting Goods and a 140,000-sq.-ft. Von Maur department store as a premier anchor tenant. New food-and-beverage offerings include Baldamar — an 8,000-sq.-ft, 264-seat American steakhouse on a perimeter outparcel. Rosedale’s Potluck Food Hall showcases Minnesota’s culinary scene with a rotating collection of local restaurants and food retailers.
Over the past five years, Rosedale has added nearly 30 new brands to its tenant roster that include Ikea, Pottery Barn, Lululemon, Abercrombie & Fitch, Hollister and Raising Cane’s.
“We’re constantly reinventing ourselves with new and unique tenants. The Baldamar steakhouse has been a huge traffic driver for us,” said Crain.
In 2025, Rosedale Center recorded a 16% increase in foot traffic over 2024.
