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IBM to acquire DemandTec
San Mateo, Calif. -- IBM and DemandTec announced Thursday that the two companies have entered into a definitive merger agreement for IBM to acquire DemandTec in a deal worth approximately $440 million.
IBM said the acquisition of DemandTec will extend its Smarter Commerce initiative by adding cloud-based price, promotion and other merchandising and marketing analytics to help companies better define the best price points and product mix based on customer buying trends.
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Consumer privacy: Marketers can reach common ground on behavior-driven marketing
"I know half the money I spend on advertising is wasted, but I can never find out which half."
– John Wanamaker, Department Store Tycoon and Marketing Pioneer of the early 20th Century
“There is an online privacy war going on, and without help, consumers will lose.”
– Chris Calabrese, Legislative Counsel, American Civil Liberties Union