Artificial Intelligence

Pharmacy benefit analytics company Truveris has named former Walgreens and Apple veteran Anthony Barrett as VP sales, central region.

Barrett joins Truveris with more than 33 years of achieving growth and leading strategic business development, sales and clinical teams. Experienced in healthcare and IT, Barrett worked at Healthways, Prime Therapeutics, Walgreens, Apple and Xerox.

ShopAdvisor, is a mobile service that reminds consumers of the things they want to buy later on, has named Peter O’Kelly as chief data officer. He will lead the company’s efforts to turn its collection of intent and affinity shopping data into offerings for media providers, marketers and retailers.

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In recent years, customer engagement has become much more of a mission-critical function for retailers. While nobody would argue that retailers must engage their customers in a way that recognizes the disruptive effects of leading-edge technologies like social and mobile, there is a priority that looms even larger. Namely, data security.

Insecure Data Creates Insecure Customers

London -- Retailer assumptions that displaying faces, large text and the word “free” on their websites will draw customer attention may not be correct. Recent analysis from an eye-tracking study by neuroscience artificial intelligence technology provider EyeQuant shows all three of these assumptions are less true than many retailers think.

Colorado Springs, Colo. – Secure data vault provider CertainStore is rolling out of a cybersecurity solution utilizing its proprietary micro-encryption/micro-tokenization technology to prevent the re-occurrence of recent malicious attacks on customer data.

Retailer assumptions that displaying faces, large text and the word “free” on their websites will draw customer attention may not be correct. Recent analysis from an eye-tracking study by neuroscience artificial intelligence technology provider EyeQuant shows all three of these assumptions are less true than many retailers think.

As senior editor of Chain Store Age it is my pleasure to welcome you to the first edition of our new Customer Disruption e-newsletter. Every other Thursday, I will be presenting you with content from the Chain Store Age website and magazine highlighting how retailers are using technology to provide customers with the type of seamless, personalized shopping experience they have come to expect.