Artificial Intelligence

By Hyaat Chaudhary, CEO, Carbon Media Group

At a time when the traditional separation between online and brick-and-mortar retailers is blurring, brands need to be smarter to win on the digital front. The ability to establish a presence online — and to capitalize on digital marketing and promotions driven by social media and other online tools — is no longer a luxury: it is a necessity.

I recently spoke with Deepak Advani, new general manager of the IBM Commerce business unit, to get some insights on the current state of retail IT and what kinds of offerings for retail IBM Commerce is focusing on. Following are three insights from our conversation.

Hybrid Cloud is the Clear Choice

Conshohocken, Pa. – It may not be quite as cool as a shoe phone or a “Cone of Silence,” but Ikea is getting smart with furniture. Specifically, the retailer is releasing a line of “Smart Home” bedroom tables and lamps that will include built-in wireless charging spots for mobile devices.

Nottingham, U.K. – IBM Inc. is expanding the IBM MobileFirst for iOS portfolio of apps for retailers. Boots U.K. and American Eagle Outfitters are among the retailers who have signed on for MobileFirst apps.

New York -- One of the most buzzed-about retailers in the country, Nadia Shouraboura, will present her singular vision of retailing in a digital age at Chain Store Age’s 51st annual SPECS Conference, March 15-17, 2015, at Sands Expo at the Venetial/Palazzo Hotel, Las Vegas.

New York - For the upscale, 33-store Barneys New York, customer experience is everything. Affluent shoppers buying high-priced merchandise have certain expectations beyond the availability of quality items, regardless of channel they choose.

“We want every customer to have an online experience personalized to their taste profile, preference and geography, just as we would do in our flagship stores,” Matthew Woolsey, executive VP of Barneys digital, told Chain Store Age.

Scottsdale, Ariz. – For all the advancements in retail in recent years, the tools and processes supporting the global supply chain remain outdated.

Mountain View, Calif. – Google is reportedly testing the inclusion of live chat with businesses linked directly within search results. According to TechCrunch, a search results card will show consumers whether a business they have search for is available for chat, and then immediately launch a Google Hangouts chat if help is in fact available.