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Start-up looks to steer customers to purchases
Plug and Play brings together retailers and start-ups that offer specific technology and expertise that can relieve merchants’ pain points. Chain Store Age offers a Q&A with the head of one of those start-ups, Wibe Wagemans, president of Palo Alto, California-based IndoorAtlas.
What does your company do?
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Are Retailers Giving Away Too Much?
The holiday promotion season is fast approaching with the arrival of Thanksgiving and Black Friday. From that moment the race is on for customer dollars through to the New Year. We’ve all been through this many times, and it seems like no sooner has one season finished than we are shortly into planning for the next. But what impact are the prices we set having on customer behavior and the profits of retailers?
