Zoup! changes name; to revamp locations

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By the end of 2024, all existing 59 Zoup! locations will be revamped into Z!EATS.

Zoup! will soon undergo a systemwide rebrand to give the soup restaurant a new identity.

The fast-casual chain, which operates 59 restaurants, is changing its name to Z!EATS, and will unveil a new restaurant design with "high-energy" decor and a new "plant-forward" menu specifically curated for Gen Z diners. 

The inaugural Z!EATS restaurant is scheduled to open in the Upper West Side of Atlanta this spring. By the end of 2024, all existing Zoup! locations will be revamped to Z!EATS, with plans for nationwide expansion through franchise opportunities.

"With the broad appeal of Z!EATS, we have the potential to expand to 500 restaurants nationwide over the next five years," said Brian Farris, chief development officer for Z!EATS and WOWorks, which operates Z!EATS and other fast-casual chains.

Z!EATS told Chain Store Age that the remodeling start date is fluid at this time, but the company is hoping to begin in early-mid second quarter and their goal completion is by the end of the third quarter.

"For over 25 years, Zoup! has reigned as an industry leader in creative soups, and the Z!EATS menu represents an extension of our soup heritage to a diverse range of options tailored to the next generation of fast-casual food enthusiasts," said Ted Asbury, CMO of WOWorks. "Z!EATS is proudly establishing itself as a plant-forward brand, offering delectable and health-conscious fare along with an elevated overall dining experience."

The new Z!EATS menu will feature a wide selection of sandwiches, salads, flatbreads, and mac and cheese, complemented by soup flights named "Shooters." This chain said it crafted the new menu to provide diners with quick and convenient choices while maintaining a commitment to the highest quality ingredients.

"We understand that high-quality food lies at the heart of nourishing the soul," added Asbury. "This new direction allows us to uphold our core values while adapting to the evolving landscape of the restaurant industry. Through our fresh menu and vibrant aesthetic, our goal is to evoke joy and inspiration for our guests throughout their dining experience, fostering an environment where they feel genuinely welcomed and at home."

In addition to Z!EATS, WOWorks operates Saladworks, Frutta Bowls, Barberitos, Garbanzo Mediterranean Fresh.

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