Von Maur to make New Jersey debut in 2027
Von Maur Department Stores is set to enter a major East Coast state for the first time.
The retailer will open an anchor store in fall 2027 at Freehold Raceway Mall in Freehold Township, N.J., marking its debut location in the state. The three-level, approximately 164,000-sq.-ft. Von Maur store will offer products from top brands across categories including apparel, shoes, accessories and gifts.
Von Maur’s debut New Jersey store will be an anchor tenant in the space previously occupied by Nordstrom at Freehold Raceway Mall, and will feature the brand’s “residential ambiance, plush furnishings, open-floor plan, and live music from the store's grand piano.”
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Once the Freehold store is complete, Von Maur will have 40 department store locations across the country. The company is also undergoing a multi-phased, $100 million renovation of its existing stores over the next five years, which it announced in 2024. Last spring, Von Maur opened its first location in North Dakota, at the West Acres Mall in Fargo, N.D.
“We are thrilled to bring the Von Maur experience to Central New Jersey,” said Jim von Maur, president and fourth-generation leader of Von Maur Department Stores. "Freehold Raceway Mall is the area’s premier shopping destination, and we look forward to joining its vibrant retail community. As we continue to expand across the country, this new location represents an exciting milestone for our company.”
The Freehold Township store will feature Von Maur’s amenities including an interest-free charge card, a rewards program, and complimentary services such as gift wrapping and shipping. The new location is expected to employ approximately 150 associates.
“Von Maur is a best-in-class anchor that serves as a catalyst for our Freehold center and underscores our commitment to bring elevated brands that complement our retail mix,” said Jack Hsieh, president and CEO of Macerich, the owner and operator of Freehold Raceway Mall. “Von Maur’s addition reinforces Macerich’s ‘Path Forward; strategy to deliver new anchor tenants that have clearly demonstrated the ability to drive traffic and sales across a property.”
