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VF Corp. adds Spotify leader to C-suite

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Paul Vogel
Paul Vogel will join the company in July.

VF Corp. has named its next chief financial officer.

The parent company of Vans, The North Face, Timberland and Dickies has appointed Paul Vogel as CFO, effective July 8. He will succeed Matt Puckett who will be stepping down.

Vogel most recently served as CFO of Spotify Technology S.A., the world’s most popular audio streaming subscription service, where he helped improve the financial health of the company, as revenue and users greatly increased. Before serving as CFO, he was Spotify’s head of financial planning & analysis, treasury and investor relations from 2016 to 2020, where he helped lead the company’s direct listing and build its investor base. 

Prior to joining Spotify, Vogel spent 20 years in the investment community as both an equity investor and publishing research analyst, most recently as managing director and head of the internet and media equity research team at Barclays from 2013 to 2016.

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“We’re excited to welcome Paul to VF and look forward to his contributions to our leadership team as we reset the VF business and ignite growth across our brand portfolio,” said Bracken Darrell, VF’s president and CEO, who took the reins as chief executive last summer.. “Paul’s extensive operational and financial expertise at a global, consumer-oriented company, and his deep knowledge of finance and the capital markets, will be valuable as we continue to strengthen VF’s financial positioning and drive the Company’s return to profitable growth.”

In its most recent financial quarter, VF posted a loss of $0.11 per share for the quarter ended Dec. 30, while its revenue dropped 16%. Each of its brands saw a decrease in sales.

“It’s an honor to join VF at such an important time in the company’s history,” said Vogel. “VF has all the right ingredients to return to growth – with a portfolio of globally renowned brands with loyal consumer bases in expanding markets, a talented team, and an innovative, purpose-driven culture. I look forward to working with the world-class team Bracken has assembled to enhance growth and value creation for shareholders.”

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