Under Armour names new merchandising chief
Under Armour has changes coming to its leadership team – including a key C-suite role.
The footwear and apparel brand has announced that effective Feb. 2, Kara Trent will take over as chief merchandising officer. In the role, she will lead category management and go-to-market initiatives, overseeing product line architecture, assortment planning and channel segmentation.
Trent has spent more than a decade at Under Armour, most recently serving as president of the Americas for the past two years. Prior to joining the company in 2015, she spent nearly eight years at Puma, serving in multiple merchandising-focused roles.
With Trent’s promotion to the brand’s C-suite, Adam Peake has been named president of the Americas, where he will lead Under Armour's business across North and South America, overseeing marketplace strategy, distribution and omnichannel growth.
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Peake’s experience includes 16 years at Under Armour in senior roles spanning U.S. sales, global marketing, footwear and sport category leadership. Most recently, he served as senior VP of strategy.
Additionally, Under Armour’s chief product officer, Yassine Saidi, will transition to a senior advisor role focused on design expression and creative continuity. Since joining Under Armour in 2024, the brand says Saidi has played a pivotal role in “evolving the brand's design language, sharpening its aesthetic sensibility, and elevating performance expression across products and platforms.” Saidi’s previous experience includes more than 15 years at Puma and Adidas.
"Our transformation is gaining momentum as we take deliberate actions to sharpen our focus, strengthen our operational rigor, and elevate how we serve athletes," said Kevin Plank, Under Armour president and CEO. "These moves bring clarity, cohesion, and energy to the work ahead. I'm confident in the leadership we're putting in place and inspired by the path we're building together.”
