Tysons Corner to add challenge-based entertainment venue
Real estate management firm Macerich has announced a new entertainment destination that will be added to its Tysons Corner Center in the coming years.
The company will transform the former Old Navy store at the Washington D.C.-area shopping center into a Level99 entertainment space where players can complete challenges in teams of two to six players. According to its website, Level99 is a first-of-its-kind social gaming playground featuring over 50 real-world physical and mental challenges and games, craft drinks and elevated dining.
“Level99 brings dynamic, interactive entertainment to a whole new level, offering a terrific synchronicity with our properties, where people engage with in-person, tactile experiences from shopping, dining and entertainment to so much more,” said Eric Bunyan, SVP of leasing, East region, for Macerich. “Level99 created an impressive, innovative way for adults to have a memorable experience at its first space in the Boston area, and we know our active, sophisticated Tysons Corner guests will enjoy exploring all that Level99 has to offer.”
The 40,000-sq.-ft. Level99 will include over 40 rooms where up to 600 players/guests can be challenged simultaneously, in addition to a 300-seat taproom and scratch kitchen. Players compete in large-format “duels” or seek out scavenger hunts and other puzzles, then compare notes, relax over food and drink.
The new attraction will open at Tysons Corner in 2025. Level99’s two other locations are also within East Coast malls, in Natick, Mass. and Providence, R.I.
“Level99 offers mental, physical, communication and skill challenges in an open-world format for guests to discover and explore,” said Level99 CEO Matt DuPlessie, an MIT and Harvard Business School-trained Disney engineer whose Norwood, Mass.-based production company, Box Fort, designed the Level99 experience. “Whether for date night, getting together with friends or a whole-facility rental for groups or corporate teams, the combination of memorable, active fun, delicious dining and craft beverages has generated a lot of excitement in our first markets of Boston and Providence.”
Tysons Corner’s roster of tenants includes more than 300 retail shops, including Apple, Nordstrom, Bloomingdale’s, Macy’s, Lenkersdorfer and Sephora, and restaurants including Barrel & Bushel, Earl’s Kitchen + Bar, Eddie V’s and Seasons 52.
Macerich’s portfolio is concentrated in California, the Pacific Northwest, Phoenix/Scottsdale, and the Metro New York to Washington, D.C. corridor. The firm owns 46 million square feet of real estate, consisting primarily of interests in 43 regional town centers.