Tractor Supply’s traffic rises by more than 20% in Q2

The nation’s biggest farm lifestyle supply chain faltered in January, February, and March—a month that had a 7% dip in traffic. But Tractor Supply raged back in the COVID-plagued months of the second quarter, scoring a nearly 32% increase in May.

Placer.ai, which uses demographic analytics and mobile data to track store visits, reported those increases and credited Tractor Supply’s merchandise assortment.  Items such as outdoor furniture, pet supplies, and lawn and garden materials seem to fit right in with COVID-19’s locked-down atmosphere. 

As the pandemic begins to wind down, store visits at the chain are returning to more normal levels. The weeks of June 22 and 29 saw traffic increases of 17% and 14%.

“But,” stated Placer.ai in a blog, “even this ‘decline’ needs to be seen within the wider contexts of the brand’s huge surge.”