Ticketmaster marketing exec joins P.F. Chang's C-suite
P.F. Chang’s has added a marketing veteran from outside the restaurant world to its C-suite.
The Asian-inspired dining chain has named Sonika Patel as chief marketing officer to provide “strategic vision and execution” across all brand and digital marketing touchpoints and initiatives. She report to P.F. Chang's president and CEO Eduardo Luz, effective immediately.
Patel joins the restaurant chain from Ticketmaster North America, where she has served since July 2022. Patel has served as senior VP of marketing since then, and was also named senior VP of marketing & content studio in March 2023.
"Sonika Patel's extensive expertise in marketing strategy, coupled with her innovative approach to consumer engagement, aligns perfectly with the vision for P.F. Chang's," says Luz, who took over as CEO in October 2023. "Her breadth of experience across diverse industries will be instrumental in helping to ensure we reach a wide range of customers consistently reminding them of the opportunity to create core memories at P.F. Chang's with our elevated, authentic Asian cuisine and traditions available at affordable prices."
Prior to Ticketmaster North America, Patel served in several positions, including head of marketing at DoorDash and VP of marketing at Danone. She also spent more than four years at PepsiCo, serving in multiple roles.
As chief marketing officer, P.F. Chang’s says Patel will oversee the development and execution of P.F. Chang's global marketing strategy, and focus on “fostering brand loyalty, driving customer engagement, and strengthening the company's market position.”
"P.F. Chang's is such a beloved brand with a rich legacy for delivering authentic and exceptional dining experiences worldwide," said Patel. "I am humbled and honored with the opportunity and look forward to deepening our connection with customers and driving momentum for the business."
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Founded in 1993, P.F. Chang's operates more than 300 restaurants in 22 countries and U.S. airport locations.
