Third Miniso store coming to NYC's Broadway

Miniso is planning to expand its footprint in America’s largest city.

The China-based value retailer has signed a new lease to open another store on Broadway, in Manhattan’s Financial District, JEMB Realty announced. Set to open this summer, the new 5,000-sq.-ft. store will be the third location for Miniso in New York City, with existing outposts on Broadway in SoHo and in Times Square.

The corner retail space is located near the new World Trade Center in a highly-trafficked area of Lower Manhattan. JEMB said the asking rent was $400 per square foot.

“We’re pleased to welcome Miniso to 150 Broadway, as we curate a tenant mix that spurs additional growth in this downtown enclave,” said Joseph Hamway, who handles the leasing for JEMB Realty. “Miniso is a fresh, in-demand retailer who will greatly benefit from being on this intersection of Broadway and Liberty, arguably one of the best retail corners of Manhattan seeing in excess of 50,000 pedestrians daily.”

The expansion in New York City is the latest move from Miniso, which sells a mix of toys, gadgets and household items, to grow its U.S. footprint. In April, the company said it would open its first-ever U.S. flagship store inspired by the intellectual property of Sanrio at the massive American Dream mall in East Rutherford, N.J.

Prior, Miniso announced plans with CBL Properties to expand into 13 malls across the country, 12 of which being new markets. Last December, Miniso celebrated the opening of its 100th U.S. store at Florida Mall in Orlando.

As of March 31, 2024, Miniso operated 6,630 stores worldwide, with 191 in North America. 

JEMB’s portfolio includes 8 million sq. ft. of office, retail, residential and hospitality assets across New York, New Jersey, Florida and Montreal, Quebec.