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Zara prepping to be a leader in ship-from-store

A fast-fashion retailer is making big plans for its store network.

Zara plans to use its vast network of approximately 2,000 stores in 48 countries to ship online purchases. The project is one of the largest-scale attempts by an apparel company to use stores to help fulfill online orders, according to The Wall Street Journal.

The Inditex-owned chain expects to have all stores shipping merchandise to customers around the world, including in the United States, by year’s end, the report said.

Zara expects the project to boost sales of full-priced items since deliveries will be faster than those sent from a warehouse, according to The Wall Street Journal.
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