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Whole Foods serving up online dietary info

Whole Foods Market unveiled a new digital experience to help customers find products targeted to their individual dietary needs.

The grocer has launched an online catalog that lets shoppers search items by dietary preference, and provides complete nutritional information and ingredients lists. According to a recent Whole Foods study, almost one-third of frequent customers say they shop according to a specific dietary preference. The optimized site is a quick and convenient way for those shoppers to research food options and verify availability at their local store, the retailer said.

The catalog allows customers to search for and filter through tens of thousands of Whole Foods’ most popular products through the lens of an array of different dietary preferences via a desktop computer or mobile device. The list of searchable preferences includes vegetarian, vegan, gluten free, Paleo friendly, Engine 2, sugar conscious, dairy free, Kosher and more.

Upon searching, customers will find a photo of the product, the item’s nutrition fact panel and ingredients list, and diet and allergen tags. To learn about availability and price, customers can find their local Whole Foods store using the store selector on the page.

“Whole Foods Market has always been a go-to for those who follow special diets or want greater transparency into what they are eating,” said Jason Buechel, executive VP of technology and CIO for Whole Foods Market. “This new experience makes it easier than ever for those customers to find products that fit their needs from dietary preferences to lifestyle changes, and ultimately helps them achieve their wellness goals.”
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