Wegmans goes beyond groceries with new app

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Wegmans goes beyond groceries with new app

By Dan Berthiaume - 04/29/2019
Wegmans is now offering a mobile delivery option for customers who don’t want to cook.

The grocery retailer is partnering with DoorDash, which is providing the last mile delivery infrastructure for the new Wegmans Meals 2GO app. Meals 2GO enables delivery of mobile orders of $20 or more for prepared meals between 11:30 a.m. and 9 p.m., seven days a week. Mobile delivery is currently available in a roughly five-mile radius of one store in Dulles, Virginia and two stores in Rochester, NY.

Customers can order sushi, pizza, wings, subs, salads, soups, hot wokery (Asian), ready-to-heat meals, desserts, and beverages. To place an order, a customer must download the new Wegmans Meals 2GO app on an iOS or Android phone. The app will indicate if delivery is an option based on the delivery destination in relation to the store location. Orders can be placed for carryout or curbside pickup with no minimum order or added fee, as well as home delivery for orders of $20 or more.

“We promise to ‘make great meals easy,’ and it doesn’t get any easier than this,” says Erica Tickle, Wegmans e-commerce group manager. “What’s unique about Wegmans Meals 2GO is the variety of delicious menu options. During the year-long pilot at our Pittsford store, we listened and learned, fine-tuned the app, and created a menu that had something for everyone at home or at work.”

Two more Rochester-area stores are set to go live on April 30. The app will roll out to more than 40 stores by year’s end, with more to follow in 2020.

“Our partnership with Wegmans showcases DoorDash’s focus and commitment to better serve our customers and merchant partners beyond restaurant delivery,” said Casey North, DoorDash’s VP of drive. “Wegmans will leverage our strong logistics platform, which enables them to further deliver on their promise to make great meals easy.”

Wegmans has been building up its delivery and pickup offerings this year. In February, the retailer expanded availability of curbside pickup in its chainwide Instacart delivery program. Earlier this month, Wegmans began enabling users of the Innit Personalized Shoppable Recipe program to fulfill ingredient orders for pickup or delivery at local stores.

Wegmans Food Markets Inc. is a 99-store supermarket chain with stores in New York, Pennsylvania, New Jersey, Virginia, Maryland, and Massachusetts. DoorDash provides an on-demand delivery platform in over 4,000 cities and all 50 states across the US and Canada.