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Wayfair launches paid membership program

Wayfair is betting shoppers will pay an annual fee to receive special perks.

The online home furnishings giant announced the launch of MyWay, a new membership program that has an annual fee of $29.99. Members will receive such benefits as access to insider sales, discounts on installation and assembly services, and free shipping and next-day delivery.

The program is available to Wayfair customers in the U.S. and its benefits can also be applied when shopping Joss & Main, AllModern and Birch Lane. It is also available to Canadian shoppers at with benefits specifically tailored to Canadian customers.

“We are always looking for new ways to enhance the shopping experience and bring even more value to our customers,” said Ed Macri, chief product and marketing officer, Wayfair. “With the introduction of MyWay, we are inviting customers to enjoy an elevated level of service and value while offering yet another reason to make Wayfair their go-to destination for everything home. MyWay members can take advantage of free, one-day delivery upgrades, free shipping, special discounts on Wayfair’s trusted installation and assembly services, and personalized sales and promotions.”

For an annual fee of $29.99, MyWay member benefits include:

• Free shipping;
• 25% off in-home services; and
• exclusive perks and promotions , with unique items hand-picked to match members’ individual style, and more.
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