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Walmart unit says no to Black Friday

ModCloth is breaking up with Black Friday.

The online retailer, which Walmart purchased earlier this year, is shutting down its site on Black Friday and giving its employees a day off so its workers and shoppers can focus on things that make them feel good -- namely donating to charity, the company said. ModCloth is known for its quirky clothing and gifts.

"It's easy to get caught up in the hustle and bustle of the holidays and we wanted to do something different and remind our community that this time of year is about friends, family and helping others in need," explained Nicole Haase, ModCloth's VP and general merchandising manager.

Instead of posts from ModCloth's social media about Black Friday deals this week, the brand is asking its customers to nominate someone (using a special hashtag on social media) who is giving back to their community and deserves recognition. Participants could win $4500 to support their cause or project.

ModCloth is also donating a retail value of over $5 million in merchandise to Dress for Success, the organization aimed at helping women transitioning back into the workforce.

In deciding to be closed on Black Friday, ModCloth joins REI, which, for the third consecutive year, will close its 151 stores and process no online sales on one of retail's biggest shopping days.
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