Walmart testing personal shopping service for busy moms

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Walmart testing personal shopping service for busy moms

By CSA Staff - 05/21/2018
Walmart is looking to target busy urban moms with a ‘members-only’ shopping service.

The discounter has rebranded Code Eight, a personal-shopping service developed inside Walmart start-up incubator Store No. 8, as Jetblack, reported Recode. The new initiative has a website,, whose landing page notes that “Jetblack is currently in beta in Manhattan.” A button on the page allows users to request early access to the program.

The service is described in job listings as a “members-only personal shopping and concierge service that combines the convenience of e-commerce with the customized attention of a personal assistant,” according to the report.

The “Jetblack” name allegedly comes from Marc Lore, CEO and founder of and now head of Walmart U.S. e-Commerce, Recode said. Lore apparently had the idea for a high-end personal shopping service for before it was acquired by Walmart in 2016.

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