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Walmart set to debut upgraded website

Walmart is readying to launch its redesigned website, which will feature more personalization and specialty experiences.

The discount giant said its new website, which will launch in May, will offer “a cleaner and more modern digital shopping experience” that will be bolstered with features ranging from more personalized experiences to stronger content and photography.

Customers will notice changes as soon as they open the home page, which will showcase the top-selling items in a customer’s location. Customers will also be able to view their local store profile, including available services such as online grocery, order status, and Easy Reorder, which lets customers repurchase the items they buy most frequently in stores and online.

The new site will also offer specialty shopping experiences, such as Walmart’s digital home shopping experience, which streamlines how customers browse and purchase merchandise across the category. The site will also integrate the Lord & Taylor flagship online store that will offer premium fashion brands directly from the department store retailer.

Walmart plans to expand its digital specialty experiences into more categories later this year, according to the website.

The new site will also tout photography and content that showcases real-life moments. It will also transition away from its signature blue and white trim to an expanded color palette that brings more vibrancy and depth to the site, according to the company.
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