U.K. click-and-collect platform to hop the pond

A U.K.-based company that enables physical and online retailers to offer click-and-collect services is coming to the U.S.

Doddle’s click-and-collect platform provides retailers with the capability to fulfill online purchases in-store. In addition to helping brick-and-mortar retailers scale their click-and-collect experience and reduce delivery costs, Doddle technology also makes it possible for them to provide pick-up points for online e-commerce brands.

In the U.K., Doddle has built a retail partner network, including retailers like Debenhams and Morrisons. Each store allows shoppers to pick up purchases from other Doddle retail partners like Amazon. In addition to click-and-collect, Doddle’s network and technology also supports in-store returns. Shoppers can drop off items at any participating retailer and the partner location will handle the return.

Doddle data indicates its service can help bring new digital traffic into brick-and-mortar stores. For example, 40% of customers picking up their online shopping in Debenhams were new to buying with the brand. Doddle also reports that 58% of customers collecting or returning a package at one of Doddle’s partner locations made an in-store purchase.

“The way we shop has changed dramatically -- and continues to change,” said Tim Robison, CEO, Doddle. “Consumers move fluidly between online and offline shopping, driven by a need for speed, convenience and value. But we’ve seen that much of the retail industry is still thinking and behaving in silos. We want to help retailers bridge that gap between their online and offline worlds.”