Target expands same-day delivery in the Prairie State
Target’s newest move brings it one step closer to offering same-day delivery in a majority of its stores by the 2018 holiday season.
Throughout June, the discounter is expanding its same-day delivery via Shipt to select Illinois metro areas, making the service available across five cities of Rockford, Bradley, Champaign/Urbana, Normal and Springfield. The launch gives more than 3.5 million households across the state access to same-day delivery of more than 55,000 groceries, essentials, home, electronics, toys and other products sourced from their local Target store.
Shipt is a membership-based service, with an annual fee of $99.(Customers who sign up prior to their city's launch will get a discounted membership of $49, and a $15 credit to spend on a Target order of $100 or more.)
Members use Shipt’s online marketplace to browse participating stores’ aisles online and purchase from a full selection of grocery and household items. Shipt’s army of shoppers then take the orders, visit the stores to buy the products and deliver them to the user on the same day, usually within just a few hours.
The expansion coincides with Target’s plan to offer same-day delivery in the majority of their stores by the 2018 holiday season, a move that will reach a total of 80 million households across 180 markets. By the end of 2019, the same-day delivery service will include all of Target’s major product categories.
“Same-day delivery was at the top of our list when we were thinking about ways to make shopping at Target even easier,” said John Mulligan, executive VP and COO, Target. “Shipt’s personalized, customer-focused approach fits perfectly with our commitment to deliver a convenient, exceptional experience.”
Target acquired Shipt in December for $550 million in cash, one of the largest acquisitions in the retailer's history. It also came as Walmart and Amazon were expanding their own same-day delivery offerings.
Throughout June, the discounter is expanding its same-day delivery via Shipt to select Illinois metro areas, making the service available across five cities of Rockford, Bradley, Champaign/Urbana, Normal and Springfield. The launch gives more than 3.5 million households across the state access to same-day delivery of more than 55,000 groceries, essentials, home, electronics, toys and other products sourced from their local Target store.
Shipt is a membership-based service, with an annual fee of $99.(Customers who sign up prior to their city's launch will get a discounted membership of $49, and a $15 credit to spend on a Target order of $100 or more.)
Members use Shipt’s online marketplace to browse participating stores’ aisles online and purchase from a full selection of grocery and household items. Shipt’s army of shoppers then take the orders, visit the stores to buy the products and deliver them to the user on the same day, usually within just a few hours.
The expansion coincides with Target’s plan to offer same-day delivery in the majority of their stores by the 2018 holiday season, a move that will reach a total of 80 million households across 180 markets. By the end of 2019, the same-day delivery service will include all of Target’s major product categories.
“Same-day delivery was at the top of our list when we were thinking about ways to make shopping at Target even easier,” said John Mulligan, executive VP and COO, Target. “Shipt’s personalized, customer-focused approach fits perfectly with our commitment to deliver a convenient, exceptional experience.”
Target acquired Shipt in December for $550 million in cash, one of the largest acquisitions in the retailer's history. It also came as Walmart and Amazon were expanding their own same-day delivery offerings.