Target brings curbside pickup to all 50 states

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Target brings curbside pickup to all 50 states

By Dan Berthiaume - 08/29/2019
Target Corp. is now offering its Drive Up curbside click-and-collect service at 1,750 stores.

The service allows customers to place a mobile order, pull up to their local store, and have an associate bring the order to their car in less than two minutes for free. Shoppers can select products from an assortment of nearly 200,000 items including home furnishings, toys, electronics, household essentials, non-perishable food, and baby-care in the Target app, and select Drive Up at checkout.

Target notifies the customer when their order is ready for pickup, and the customer alerts the store when they’re on their way. The customer then parks in a designated spot so a Target associate can load up their car in less than two minutes.

Target built the supporting infrastructure in-house. Earlier this year, the discount giant made it easier for store associates to retrieve orders and deliver multiple Drive Up orders to one customer with a single scan. The sound of a car horn in Target aisles signals the Drive Up team that a customer is in the parking lot ready for their Drive Up order. According to Target, it has fulfilled almost 5 million orders in the first part of 2019, more than double the number of total Drive Up orders in 2018.

Drive Up’s most recent rollout includes stores in Alaska, Hawaii, Washington, Oregon, Idaho, North Dakota, South Dakota, Montana, and Wyoming. The retailer introduced Drive Up in October 2017 and most recently expanded its availability in July 2019.

“We’ve heard the message loud and clear from our guests: They absolutely love the ease and convenience of Drive Up, whether they’re shopping for household essentials, road trip snacks or baby gear,” said Dawn Block, senior VP, digital, Target. “So our team has worked hard to rapidly expand the service since its introduction less than two years ago to all 50 states. And the work’s not done. The team’s continuing to find ways to make the service even better.”