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Target adds e-gifting option to its website

Target Corp. wants to take the stress of sending a gift.

The discounter announced the launch of “GiftNow,” which lets a shopper browse its site and pick out an item to be sent (along with the send date) via email to the gift recipient. The recipient receives the gift in their inbox and then has the option to accept it, change the size, or choose something completely different. All this happens before anything ships — and without alerting the gift-giver.

Target said it has added a GiftNow button to tens of thousands of items online.

"It’s the perfect solution for those folks on your list who are impossible to shop for," Target said in a blog on its website. "You don’t need to hunt down their home address, or worry about whether it will ship in time!"
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