03/18/2019
Study: How loyal are Amazon shoppers?
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Everyone knows Amazon is widely used, but a new survey reveals how committed Amazon shoppers really are.
According to the 2019 Amazon Consumer Behavior Report from Feedvisor, customer loyalty to Amazon is at an all-time high. Almost nine in 10 (89%) of more than 2,000 surveyed U.S. consumers, and nearly all surveyed current Prime members (96%) are more likely to buy products from Amazon than other e-commerce sites.
Two-thirds of respondents (66%) typically start their search for new products on Amazon, and nearly all (95%) are satisfied with Amazon search results. When consumers are ready to buy a specific product, nearly three-fourths (74%) go to Amazon to do so.
Of the surveyed consumers who make a purchase on Amazon daily or almost every day, a large majority (89%) are Prime members. Also, Prime eligibility is a significant factor for most consumers (67%) when choosing to purchase a product on Amazon, and three-fourths (75%) of surveyed Prime members search specifically for Prime-eligible items on Amazon.
The survey also reveals that Amazon advertising is effective with regular e-commerce users. Nearly three-quarters (73%) of daily or almost daily online shoppers have clicked on an Amazon product ad while browsing the web, and 83% ultimately purchased the product. Three-fifths (60%) of daily shoppers found those ads to be helpful. Moreover, when browsing on Amazon specifically, more than three-fourths (76%) of daily Amazon shoppers have clicked on a product ad.
The survey also uncovered at least one area where consumers feel Amazon has room for improvement. Of the consumers who shop on Amazon daily, all of them (100%) at least occasionally go to Amazon in search of products from specific brands. However, less than half of these consumers (41%) strongly agree that they are satisfied with the number of brands they know on Amazon.
Looking at the effectiveness of Amazon’s private label efforts, the study finds 61% of respondents are aware that Amazon has its own brands, and 60% have purchased a product from one of those brands before. Of those who are unaware or unsure of Amazon’s private label brands, 62% said that they would be interested in trying one of these products in the future.
In addition, respondents provided some data on their future plans regarding Amazon:
• This year, 41% of consumers are planning to make a purchase during Black Friday, followed by Cyber Monday (40%), and Prime Day (31%). Nearly half (48%) of current Prime members plan to make a purchase during this year’s Prime Day event.
• Nearly two-thirds (63%) of shoppers who purchase on Amazon daily are likely to get a voice-assistant device (VAD) in the future.
• 70% of respondents who make a purchase on Amazon daily or almost daily are very likely to visit an Amazon Go store in the future.
According to the 2019 Amazon Consumer Behavior Report from Feedvisor, customer loyalty to Amazon is at an all-time high. Almost nine in 10 (89%) of more than 2,000 surveyed U.S. consumers, and nearly all surveyed current Prime members (96%) are more likely to buy products from Amazon than other e-commerce sites.
Two-thirds of respondents (66%) typically start their search for new products on Amazon, and nearly all (95%) are satisfied with Amazon search results. When consumers are ready to buy a specific product, nearly three-fourths (74%) go to Amazon to do so.
Of the surveyed consumers who make a purchase on Amazon daily or almost every day, a large majority (89%) are Prime members. Also, Prime eligibility is a significant factor for most consumers (67%) when choosing to purchase a product on Amazon, and three-fourths (75%) of surveyed Prime members search specifically for Prime-eligible items on Amazon.
The survey also reveals that Amazon advertising is effective with regular e-commerce users. Nearly three-quarters (73%) of daily or almost daily online shoppers have clicked on an Amazon product ad while browsing the web, and 83% ultimately purchased the product. Three-fifths (60%) of daily shoppers found those ads to be helpful. Moreover, when browsing on Amazon specifically, more than three-fourths (76%) of daily Amazon shoppers have clicked on a product ad.
The survey also uncovered at least one area where consumers feel Amazon has room for improvement. Of the consumers who shop on Amazon daily, all of them (100%) at least occasionally go to Amazon in search of products from specific brands. However, less than half of these consumers (41%) strongly agree that they are satisfied with the number of brands they know on Amazon.
Looking at the effectiveness of Amazon’s private label efforts, the study finds 61% of respondents are aware that Amazon has its own brands, and 60% have purchased a product from one of those brands before. Of those who are unaware or unsure of Amazon’s private label brands, 62% said that they would be interested in trying one of these products in the future.
In addition, respondents provided some data on their future plans regarding Amazon:
• This year, 41% of consumers are planning to make a purchase during Black Friday, followed by Cyber Monday (40%), and Prime Day (31%). Nearly half (48%) of current Prime members plan to make a purchase during this year’s Prime Day event.
• Nearly two-thirds (63%) of shoppers who purchase on Amazon daily are likely to get a voice-assistant device (VAD) in the future.
• 70% of respondents who make a purchase on Amazon daily or almost daily are very likely to visit an Amazon Go store in the future.
