Study: E-gifting extends holiday shopping season
The holiday season is officially over, but digital gifting is still going strong.
Consumers in need of belated gifts are using the GiftNow platform from Loop Commerce to send e-gifts via email, text or social media, the company said. In fact, up to 51% of gifts purchased through GiftNow after Christmas have been sent as belated holiday gifts, according to a study from Loop Commerce, conducted between December 25-29.
Data revealed that 64% of the gifts purchased on the platform were sent to recipients more than 20 miles from the gift sender. Meanwhile, presents were sent to recipients via text at twice the rate of pre-holiday gifts, further emphasizing the need for immediacy.
GiftNow is offered by retailers, including Target, Saks Fifth Avenue, Neiman Marcus, Macy’s, American Giant, Banana Republic, DXL, and Athleta, among others.
“Gifting is an important year-round activity, and GiftNow is another way Target can be there for guests — for both last-minute shopping and even when guests are running a little late on things,” said Dawn Block, Target’s senior VP of digital. “GiftNow allows Target guests to easily and instantly send gifts, which is especially handy during busy times like the holidays.”
Consumers in need of belated gifts are using the GiftNow platform from Loop Commerce to send e-gifts via email, text or social media, the company said. In fact, up to 51% of gifts purchased through GiftNow after Christmas have been sent as belated holiday gifts, according to a study from Loop Commerce, conducted between December 25-29.
Data revealed that 64% of the gifts purchased on the platform were sent to recipients more than 20 miles from the gift sender. Meanwhile, presents were sent to recipients via text at twice the rate of pre-holiday gifts, further emphasizing the need for immediacy.
GiftNow is offered by retailers, including Target, Saks Fifth Avenue, Neiman Marcus, Macy’s, American Giant, Banana Republic, DXL, and Athleta, among others.
“Gifting is an important year-round activity, and GiftNow is another way Target can be there for guests — for both last-minute shopping and even when guests are running a little late on things,” said Dawn Block, Target’s senior VP of digital. “GiftNow allows Target guests to easily and instantly send gifts, which is especially handy during busy times like the holidays.”