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07/24/2019

Starbucks Delivers to go nationwide

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Coffee lovers across the country will soon have to travel no further than their front door for a cup of Starbucks.

Starbucks Coffee Company plans to make its Starbucks Delivers delivery service available throughout the U.S. in early 2020 through an agreement with Uber Eats.

The planned expansion follows an 11-market pilot rollout, which the retailer says demonstrated successful operational integration and received positive customer response.

Through the agreement, the companies will collaborate on innovation and technology integration. Starbucks and Uber Eats will continue to focus on delivery packaging, in-store operations, and a quick order-to-door delivery window.

Starbucks Delivers powered by Uber Eats began rolling out in fall 2018 through a pilot in Miami and is currently available in 11 U.S. markets. Starbucks will continue to introduce delivery to new markets, achieving national coverage by early 2020.

The delivery service is available via the Uber Eats mobile app on iOS and Android devices. Customers can follow orders within the mobile app, tracking progress and location of their Uber courier. Starbucks has also developed packaging to help ensure the quality of hot and cold menu items. Orders can be customized as they would for orders on Starbucks mobile apps. Delivery orders have a $0.49 delivery fee and 15% service fee. There is a small order fee of $2 for orders under $10.

“We are driven to create new and unique digital experiences that are meaningful, valuable and convenient for our customers,” said Roz Brewer, group president and COO for Starbucks. “Partnering with Uber Eats helps us take another step towards bringing Starbucks to customers wherever they are.”

Starbucks Delivers was first announced in August 2018 in China through a partnership with Alibaba and on-demand food delivery service Ele.me. By the end of 2018, delivery services had expanded to 2,000 stores across 30 cities in China, while also being introduced to select stores in Tokyo and Miami.

The company has also tested Starbucks Delivers in partnership with Uber Eats in Europe, starting with a limited pilot in London that launched in January 2019. The trial is testing and learning from a small number of company-operated stores as the company looks to scale this option to licensees. Additional global markets with delivery initiatives include India, Hong Kong, Singapore, Indonesia, Vietnam, Mexico, Colombia, and Chile.