Sporting goods retailer jumps into unified commerce

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Sporting goods retailer jumps into unified commerce

By Deena M. Amato-McCoy - 01/12/2018
Modell’s Sporting Goods wants to be considered a relevant player in the unified commerce marketplace.

Modell’s is taking the initial steps needed to transform its stores and deliver a true omnichannel experience for customers via a partnership with Tata Consultancy Services. The retailer wanted to move from a variety of in-store touch points, including traditional point-of-sale (POS) registers, mobile devices and self-service kiosks, to a next-generation POS solution to enhance its personalized customer service and loyalty capabilities.

Armed with Tata’s OmniStore solution, Modell’s will transform its historically proprietary and closed POS solutions into a single open architecture that enables a seamless experience across channels. The solution’s scalable architecture and data model will enable stores to extend their web and mobile channels. Being hardware agnostic, the retailer eliminates the need to be tied to proprietary POS, a move that will lower its total cost of ownership, according to the company.

"The team embraced a new omni-architecture, agile-development methodology, and a 7/24 onshore-offshore delivery model along with this initiative — all 'firsts' for Modell's,” said David Strobelt, senior VP, CIO and supply chain officer at Modell's Sporting Goods. “I am absolutely thrilled to see the framework of our shared vision now being introduced in our stores.”

Modell’s also anticipates the solution will benefit associates and customers, alike, according to Rachel Dorsey, the retailer’s senior manager of omnichannel solutions.