Specialty retailer's mobile revenue up 33% with new platform
Lilly Pulitzer is better connecting with shoppers on the go — but not through a dedicated mobile app.
With mobile customers currently accounting for nearly 60% of Lilly Pulitzer’s total traffic, the retailer wanted a new way to deliver a fast, fun, easy and personalized experience for digital shoppers without requiring them to download an app. As a solution, the retailer created a mobile-optimized site to engage digitally-driven shoppers. Lilly Pulitzer used a Progressive Web App (PWA), a platform that uses Web capabilities to deliver an app-like experience to users, from Mobify, to achieve its goals.
The PWA allows retailers to decouple mobile from desktop, a move that quickly drives revenue-generating mobile experiences without waiting until larger re-platforming projects are complete. Using Open Commerce APIs to connect the systems, retailers can achieve mobile agility without risking core business logic, the retailer said.
By removing unnecessary page components that are only required on desktop screens, PWA technology improves page speed by two to four times. Since launching the technology, Lilly Pulitzer has already improved mobile traffic by 80%, and mobile revenue are up 33% compared to last year.
"Mobile is much more than a channel for us, it's a lifestyle for many of our customers, and we must serve their mobile-first expectations by offering the best possible experience," said Kim Williams-Czopek, VP of digital commerce at Lilly Pulitzer. “We saw the opportunity for a superior customer experience and a fast return on investment with a PWA, and we didn’t want to delay either by waiting until our e-commerce replatform was done to address mobile.”
With mobile customers currently accounting for nearly 60% of Lilly Pulitzer’s total traffic, the retailer wanted a new way to deliver a fast, fun, easy and personalized experience for digital shoppers without requiring them to download an app. As a solution, the retailer created a mobile-optimized site to engage digitally-driven shoppers. Lilly Pulitzer used a Progressive Web App (PWA), a platform that uses Web capabilities to deliver an app-like experience to users, from Mobify, to achieve its goals.
The PWA allows retailers to decouple mobile from desktop, a move that quickly drives revenue-generating mobile experiences without waiting until larger re-platforming projects are complete. Using Open Commerce APIs to connect the systems, retailers can achieve mobile agility without risking core business logic, the retailer said.
By removing unnecessary page components that are only required on desktop screens, PWA technology improves page speed by two to four times. Since launching the technology, Lilly Pulitzer has already improved mobile traffic by 80%, and mobile revenue are up 33% compared to last year.
"Mobile is much more than a channel for us, it's a lifestyle for many of our customers, and we must serve their mobile-first expectations by offering the best possible experience," said Kim Williams-Czopek, VP of digital commerce at Lilly Pulitzer. “We saw the opportunity for a superior customer experience and a fast return on investment with a PWA, and we didn’t want to delay either by waiting until our e-commerce replatform was done to address mobile.”