Specialty fashion retailer tailors customer experience

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Specialty fashion retailer tailors customer experience

By Dan Berthiaume - 09/05/2019
O bag is bringing freedom of choice to its stores across the globe.

Based in Italy and operating 400 stores and an e-commerce business in 55 countries including the U.S., O bag offers a completely customizable handbag collection. Customers can mix materials in a variety of combinations according to individual style and taste.

O bag is utilizing the Oracle Retail ERP/CRM platform to deliver a consistent, seamless level of personalization in local promotions and tailor customer experiences in its stores worldwide and online. Store associates have access to consumer intelligence tools to analyze consumer behavior and differentiate each interaction. Associates can obtain customer information in real-time, including purchase history and loyalty information, enhancing shopper engagement.

This rollout of personalization technology is part of a larger, strategic, multi-year implementation of Oracle Retail technology. O bag has also implemented Oracle Retail XStore POS and customer engagement solutions to personalize the customer experience in stores across Europe, US, Canada, Latin America, Japan, South Asia, and South Africa. O bag also intends to streamline its move into new markets at a rapid, but sustainable pace, with the integrated localization features of Oracle Retail solutions.

“Our main objectives are to develop our retail business further to meet the needs of a transversal and multigenerational audience, looking for a totally customized experience,” said Michele Zanella, founder, and general manager of O bag. “We started from the physical stores and then embarked on an omnichannel journey with Oracle Retail.”

Office Depot Mexico has also leveraged Oracle Retail modules to improve the engagement and experience of its customers. By marrying the data from Oracle Retail ERP systems with the Oracle Retail Insights and Customer Engagement CRM applications, Office Depot Mexico seeks to gain a deeper understanding of each customer and be better able to engage them through relevant, timely offers and in-store interactions tailored to their unique needs, preferences, and consumption habits.

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