Shopify embeds chat feature into online stores

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Shopify embeds chat feature into online stores

By Dan Berthiaume - 08/15/2019
E-commerce platform enables seamless real-time conversations with customers.

Shopify is introducing Shopify Chat, a native chat function within its free Shopify Ping iOS app that centralizes customer conversations with automated marketing workflows. This adds to the existing list of chat functions available within Shopify Ping, including Facebook Messenger and Apple Business Chat.

Shopify Chat enables retailers with online stores on the Shopify platform to have real-time conversations with customers visiting their stores. Once retailers enable Shopify Chat inside Shopify Ping, a customizable chat button will appear on all pages of their online store. Customers can ask product questions, request order updates, and receive discount codes.

According to data from Shopify, 50% of online shoppers prefer to contact a business through chat, and customers who chat with a brand are three times more likely to make a purchase.

A keyboard inside Shopify Ping will provide retailers with access to their store’s products and discounts without leaving the conversation. This feature is designed to ease the process of providing product recommendations, discounts, checkout links.

“We know that customers today engage with brands on many different channels, and our goal is to make these conversations convenient and seamless,” Shopify said in a corporate blog post. “To make this experience even better, we’re also investing in dynamic conversations so that the chat platform that most resonates with a customer surfaces first.”