Sephora bolsters digital experiences in European markets

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Sephora bolsters digital experiences in European markets

By Deena M. Amato-McCoy - 03/08/2018
Sephora is making a move that will step up its digital presence across Europe.

Through a partnership with Salesforce, the global beauty giant is adding a platform that will personalize the shopping experience based on shopper preferences and location. Armed with the Salesforce Commerce Cloud and Service Cloud, European customers will receive unique content, offers and recommendations based on their personal information, and it will be delivered across every channel and touchpoint.

The platform analyzes past purchases, skin type, makeup and cosmetic preferences, and geographic regions to provide shoppers with more personalized and connected customer service experiences. The technology also enables the company to deliver a multi-site experience in multi-languages and multi-currencies, factors that will help Sephora build more personal and predictive shopping journeys on a customer-by-customer basis.

"Everyone has different beauty and skincare needs, and we want to provide our customers with shopping experiences that are as unique as they are, whether they're shopping in-store or online," said Anne-Veronique Baylac, chief data officer at Sephora Europe & Middle East.

Sephora is now live on Commerce Cloud and Service Cloud in Sweden and Denmark. In the coming months, the company will continue rolling out the new digital shopping experience throughout Europe, starting with Portugal, Germany, France and Poland.

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