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Sears gives big boost to digital offerings

Sears Holdings Corp. is adding an array of name brands and other products sold by third-party sellers to its website.

The embattled retailer announced it is adding floor care brands Hoover, Dirt Devil and Oreck, and shoe brands Dockers, G.H. Bass & Co. and Lucky Brand to its online marketplace. The retailer is also adding precious metals, including gold, silver, platinum and palladium bullion bars, rounds and coins, as well as premium bullion products.

"Sears continues to grow the online product selection offered by third-party marketplace sellers as we develop new relationships with leading companies to participate in the ecosystem," said Peter Lai, chief online officer for Sears.

The retailer will be adding the footwear brands via Nashville Shoe Warehouse, an authorized online retailer of select men's and women's national shoe brands. The company currently has about 200 products available on the Sears site, with G.H. Bass & Co and Lucky Brand being new to the site.
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