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Samsonite unpacks higher email revenue

Luggage retailer Samsonite is recognizing online customers by email address, with results worth traveling for.

With the percentage of goods sold online increasing in recent years, Samsonite has relied on its email channel to communicate with consumers on a one-to-one basis and drive a significant portion of its digital revenue. Samsonite built an optimized abandonment email program to help nurture site visitors who considered products without purchasing.

Seeking to boost performance of its abandonment email campaign, Samsonite enlisted digital marketing solutions provider BounceX to help scale its email remarketing channel. Using BounceX’s identity network and consulting services, Samsonite was able to de-anonymize 24.5% of its site traffic, recognizing more of its traffic down to an email address.

This effort increased triggered email reach by 8.6x and revenue by 6.1x, more than tripling Samsonite’s return on ad spend (ROAS) target. One month after launch, BounceX was contributing 7.24% of the company’s total digital revenue.

The company has since implemented BounceX’s Web Push solution for push notifications. Today, BounceX drives 13.8% of total digital revenue for Samsonite, which has rolled out BounceX across seven other brands: TUMI, American Tourister, High Sierra, SPECK Products, Lipault, Hartmann Luggage, and Gregory Packs.

“BounceX’s technology allows
us to grow our email database, recognize more shoppers onsite and deploy high-converting behavioral emails at an unprecedented rate, all with minimal resources and time invested on our end,” said Jay Nigrelli, VP of e-commerce, Samsonite.
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