Resort-wear brand goes omnichannel

The Tori Richard brand is a staple in Hawaii, but it’s taking steps to expand sales across the continental United States.



A company founded as a women's wear brand 60 years ago in Honolulu, has since become an internationally recognized men's and women's resort wear brand available in its 17 stores and approximately 2,500 wholesale accounts, including in Neiman Marcus, Saks Fifth Avenue and Nordstrom. This breadth contributes to sales that span across the main-land U.S., Latin America, and Asia-Pacific.



The brand’s shoppers are so loyal that many often try to place orders well after they return home — a catalyst that pushed the company to launch an omnichannel presence.



In 2016, Tori Richard invested in a robust digital commerce platform that would allow it to fulfill its growing demand as well as achieve full mobile optimization. The e-commerce and order management system from Mi9 is helping the chain reach its goals by delivering robust search capabilities to help customers find precisely what they're looking for, and make digi-tal purchases quickly and easily.



“The system gives us a single platform upon which we can open unlim-ited potential for our customers and our products, and future expansion to other company divisions," said Josh Feldman, CEO of Tori Richard.



“The Mi9 team has also been a partner to us throughout the implementa-tion process,” he said. “They've not only guided us through the technical deployment, but have shared their deep expertise about site design and layout, as well as search engine optimization to get us more visitors. They took away a lot of the complexity we would have otherwise faced.”