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Report: Walmart steps up online grocery competition

Walmart is reportedly offering a new grocery delivery service in select cities.

According to TechCrunch, Walmart has quietly introduced Delivery Unlimited, a subscription service for online grocery shoppers. For a fee of $98 per year or $12.95 per month, customers can purchase groceries online and either have them delivered to their home or pick them up at a local Walmart store, with no per-order charge.

Customers place their Delivery Unlimited orders via the Walmart e-commerce site or grocery app the same way they place a traditional grocery order (which typically costs $9.95 per order). The annual fee is priced competitively with Amazon Prime Now ($119 per year), and Target’s Shipt service and Instacart’s annual subscription (which are both $99 per year).

Grocery Dive reports Delivery Unlimited is currently available in four cities: Houston, Miami, Salt Lake City and Tampa, Florida.
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