Report: Starbucks plans to open a tech incubator
With an eye on how to better use technology to solve problems, Starbucks is opening an innovation center.
The coffee giant is building a 20,000 sq.-ft. space that will be the home of its Tryer Innovation Center. This technology incubator will enable associates to take an idea to a prototype, whether as a digital mock-up or physical model, in less than 24-48 hours, and determine how it might work for the company, according to Geo Marketing.
According to the report, Brent Cashell, director of Starbucks Tryer Innovation Center, said at the SxSW conference in Austin, Texas, on Saturday, that the incubator will be a hub where “everybody who works at Starbucks can come down and test their idea.”
The center, which is named after a piece of equipment used as to make sure that coffee beans are ready, will approach the use of technology as a means to solve basic problems, Geo Marketing reported.
To read more, click here.
The coffee giant is building a 20,000 sq.-ft. space that will be the home of its Tryer Innovation Center. This technology incubator will enable associates to take an idea to a prototype, whether as a digital mock-up or physical model, in less than 24-48 hours, and determine how it might work for the company, according to Geo Marketing.
According to the report, Brent Cashell, director of Starbucks Tryer Innovation Center, said at the SxSW conference in Austin, Texas, on Saturday, that the incubator will be a hub where “everybody who works at Starbucks can come down and test their idea.”
The center, which is named after a piece of equipment used as to make sure that coffee beans are ready, will approach the use of technology as a means to solve basic problems, Geo Marketing reported.
To read more, click here.