Report reveals top gifts of holiday so far—and other buying trends
Men’s apparel is making a strong showing this holiday season.
That's according to Loop Commerce, whose GiftNow digital gifting service used by such retailers as Target, Saks Fifth Avenue, Coach, Macy’s, Banana Republic, and others. Men’s apparel, women’s handbags, and women’s apparel were the top three gifts so far this holiday season with 19%, 17% , and 15% of purchases through GiftNow platform within these categories, respectively.
The results showed a growing number of men are moving to digital gifting, with 46% of all transactions being completed by men, up from 38% for the same period last year. Women were still the primary gift receivers at 65% of sales, roughly the same as the same period last year.
The results were based on an analysis by Loop Commerce of GiftNow transactions completed between Black Friday through Dec. 9. In other key findings:
• Consumers Still Buying Gifts on Desktop, But Mobile Phone is Gaining Traction
This year’s gift buying data also showed continued preference by consumers to browse for gifts on their mobile devices such as tablet (17%) or mobile phone (56%) but make the purchase using their desktop. Roughly 54% of all GiftNow purchases were made using a desktop, versus 38% on mobile and 8% on tablet.
However, when compared to 67% of sales taking place on the desktop during the same period last year, and 69% in 2015, it is clear that mobile purchasing is picking up steam and numbers may be significantly different this time next year.
• More Men Buying Gift Online, But Spending Less
Men represented an 8% point increase of overall transactions compared to the same holiday period a year ago, moving from 38% to 46% of total), but they also spent less per gift this year according to GiftNow data. Compared to last year, men spent roughly 11% less this year on gifts versus last year. Women also spent 15% less per gift.
The data not surprising, however, as GiftNow became more mainstream in 2017, adding discount, department store, specialty shops and more to their list of previously luxury retail partners, which may have impacted year-over-year data comparisons. Consumers also seemed to be taking advantage of promotional offerings in their gift purchases.
That's according to Loop Commerce, whose GiftNow digital gifting service used by such retailers as Target, Saks Fifth Avenue, Coach, Macy’s, Banana Republic, and others. Men’s apparel, women’s handbags, and women’s apparel were the top three gifts so far this holiday season with 19%, 17% , and 15% of purchases through GiftNow platform within these categories, respectively.
The results showed a growing number of men are moving to digital gifting, with 46% of all transactions being completed by men, up from 38% for the same period last year. Women were still the primary gift receivers at 65% of sales, roughly the same as the same period last year.
The results were based on an analysis by Loop Commerce of GiftNow transactions completed between Black Friday through Dec. 9. In other key findings:
• Consumers Still Buying Gifts on Desktop, But Mobile Phone is Gaining Traction
This year’s gift buying data also showed continued preference by consumers to browse for gifts on their mobile devices such as tablet (17%) or mobile phone (56%) but make the purchase using their desktop. Roughly 54% of all GiftNow purchases were made using a desktop, versus 38% on mobile and 8% on tablet.
However, when compared to 67% of sales taking place on the desktop during the same period last year, and 69% in 2015, it is clear that mobile purchasing is picking up steam and numbers may be significantly different this time next year.
• More Men Buying Gift Online, But Spending Less
Men represented an 8% point increase of overall transactions compared to the same holiday period a year ago, moving from 38% to 46% of total), but they also spent less per gift this year according to GiftNow data. Compared to last year, men spent roughly 11% less this year on gifts versus last year. Women also spent 15% less per gift.
The data not surprising, however, as GiftNow became more mainstream in 2017, adding discount, department store, specialty shops and more to their list of previously luxury retail partners, which may have impacted year-over-year data comparisons. Consumers also seemed to be taking advantage of promotional offerings in their gift purchases.