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Report: Online giant’s AmazonBasics expands well beyond initial offering—and intention

Amazon’s low-cost private-label line is in growth mode.

The AmazonBasics brand initially launched in 2009, with cost-efficient, generic versions of electronics accessories, like cables and plugs. Fast-forward eight years, and the line now has more than a dozen categories and features approximately 1,506 products, according to Quartz.

The line has been steadily increasing in breadth, as the online giant has added new categories to the house brand, including household supplies, accessories and sporting goods, the report said.

The line also paved the way for Amazon’s leap into private label, a division that sells jeans, bathroom supplies, bedsheets, lingerie, books and movies, according to the report.

For a full list of AmazonBasics’ categories, click here.
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